Stanley 1913 / Sydney
Messi x Stanley
Product Launch
A global icon. A cult drinkware brand. Three days on a Sydney rooftop.
An immersive three-day product launch bringing the Messi x Stanley collection to Australia: a GOAT Pink locker room on the rooftop pitches of Ultimo Community Centre, Sydney. Creative by Wellcom Sydney, event production by DRAW.
- 1,912 registrations, sessions booked out
- Locker game: every locker a Messi x Stanley prize
- Street soccer matches with the Sydney Street Crew program
- World-record trick shot shows
- 8.8M impressions, 12.2M earned reach
Event at a glance
Locker Room
GOAT Pink build
Players' tunnel
The entry moment
Rooftop pitch
Football all weekend
Launch night
Media, athletes, creators
Brand
Stanley 1913
Creative
Wellcom Sydney
Production
DRAW Productions
Venue
Ultimo Community Centre