DRAW Productions aims to be the bridge between brand story and the public.

We marry data with creativity alongside an intimate understanding of the human experience, to make unforgettable moments happen for brands.

DRAW Productions was founded in 2021 by Dean Worland, an event producer who cut his teeth within some of Sydney’s best hospitality and hotel brands and has an innate understanding of how to make an experience memorable.

After studying UX and human design, he began producing experiential events in 2010, working with brands such as Optus, Yakusan, Australian Fashion Week and Semi Permanent to bring their ideas to life.

He started DRAW Productions to offer a full-scale, end-to-end experiential design agency that had the right contacts and experience to drive real impact.