Yutong Buses / Brisbane
Yutong YEA
Gala Dinner
A silk-veiled tree. A synchronised reveal. The start of a long-term play.
A technology-led launch show for 200 industry and government guests at Brisbane City Hall, unveiling Yutong's YEA electric bus platform. Lighting, lasers, content and a silk-veiled reveal, show-called to the second inside a heritage venue. Concept, design and production by DRAW.
- Tree of Innovation reveal timed to the CEO keynote
- LED walls lit in sequence with each message
- Full-size electric bus staged on King George Square
- Six suppliers, one show-calling team, two rehearsals
Event at a glance
The reveal
Silk-veiled tree
Show call
Cued to the second
Forecourt
Bus, City Hall lit green
Dinner
Mid-Autumn Festival menu
Client
Yutong Buses
Concept, design, production
DRAW Productions
Venue
Brisbane City Hall