AC Hotels by Marriott / Melbourne
AC Hotels x
Millie Tang
Five cities. Five cocktails. One weekend inside AC Hotel Melbourne.
A two-day hotel brand activation at AC Hotel by Marriott Melbourne Southbank: Patient Wolf gin tasting, then a custom cocktail masterclass with mixologist Millie Tang, inspired by five AC properties across the APAC region. Experience design and production by DRAW for 160over90.
- Media and influencer session, then public
- Five signature cocktails: Melbourne, Tokyo, Seoul, Manila, Kuala Lumpur
- 30 guests per masterclass
- Cocktail kits re-ordered by the hotel
- 14 hero stills, 35 social assets
Event at a glance
Format
2 days · 2 sessions · 60 guests
Gin tasting
Patient Wolf · Bar Triana, level 7
Masterclass
5 cocktails · 5 workbenches · 30 a session
Listening room
60 records · 5 cities · DJ Shio
Gifting
Engraved kit · recipe cards · ingredients
Content
14 stills · 90s film · 35 social assets
Brand
AC Hotels by Marriott
Agency
160over90
Talent
Millie Tang
Experience design, production
DRAW Productions
Photography
Killa Kreative