Geely Auto Australia / Sydney
Geely EX2
Launch
A runway show where the model is a car.
An automotive product launch event for the Geely EX2 at The Cutaway, Barangaroo: Bastion's runway concept for Australia's biggest small EV campaign, delivered as two events in one day and the first event staged in the newly renovated Cutaway. Creative and strategy by Bastion, event production by DRAW.
- First event in the newly renovated Cutaway
- Media drive and hero launch, one day, one venue
- 280 guests, 20 vehicles, one underground space
- Choreographed vignettes around moving cars
- Live music, florals and motion content on every surface
- Delivered inside a fixed budget envelope
Event at a glance
Format
2 events · 1 day · 280 guests
Venue
The Cutaway · first event after renovation
Fleet
20 vehicles · 3 carriers
Show
Runway reveal · choreographed vignettes
Content
Live music · florals · motion graphics
Campaign
It's Gonna Be BIG · Geely's biggest to date
Client
Geely Auto Australia
Creative and strategy
Bastion
Event production
DRAW Productions
Venue
The Cutaway, Barangaroo